New Design Commodore 64

When I saw this link from a friend I couldn't quite believe it.... Commodore USA re-building a modern 64 in the original breadbin style. To be honest I don't really understand why or who would buy it but check it out here:

COMMODORE USA WEBSITE

They also do have other products that look more realistic for the current trends and needs so maybe Commodore will be back on top once more?